Sticks and stones … In today's world of connectivity and social media, the consumer has more power than ever before. With a few clicks of the keyboard, your customer has the ability to attract and repel new clientele with a mere review. Positive reviews are good...
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Protection – But For Whom? Hoteliers are applauding the introduction on 27th September 2016 of new legislation entitled the ‘Stop Online Booking Scams Act’. As online bookings grow in popularity, so do scams and fraud. According to the American Hotel & Lodging Association (AHLA) as many...
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Hotel marketing budgets are under growing pressure, with recent studies raising concerns about where best to direct resources. The numbers vary but the lesson is clear - somewhere between 75% and 92% of consumers base their buying decisions on the opinions of people they trust....
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With a collective $217 million set aside for travel in 2016, it's no wonder reaching millennials is on every hospitality marketers mind. Changing the face of travel Millenials are changing the face of travel and influencing an industry that has been fixed in its ways for...
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With the advent of social media, the line between Public Relations (PR) and marketing is becoming blurry. To the purist, marketing is focused on measurable activities that affect the bottom line such as advertising, whereas PR is concerned with the reputation of a hotel. In...
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