Potential buyers arriving at a house for sale are often greeted by the aroma of freshly brewed coffee or the smell of baking. It’s an old marketing ploy, but still works surprisingly well. Why? Our sense of smell directly affects those parts of the brain involved...
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After months, perhaps years, of planning and hard work your dream of a grand opening night for your new restaurant is within sight. But you must resist the urge to simply fling open the doors and welcome the ravenous diners. This is the time to...
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Protection – But For Whom? Hoteliers are applauding the introduction on 27th September 2016 of new legislation entitled the ‘Stop Online Booking Scams Act’. As online bookings grow in popularity, so do scams and fraud. According to the American Hotel & Lodging Association (AHLA) as many...
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According to various studies, roughly a quarter of the world’s population have a social media profile. A 2016 report by Statista shows that the US has the highest percentage of users, with 78% of the population having at least one social media account. And yet,...
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“Waiter, what’s this fly doing in my soup?” is the opening line of a well-known joke. On stage the response might be “The breaststroke, sir.” In real life such a comment will surely land your restaurant firmly on Yelp along with a torrent of negative...
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