Advances in technology have made it possible for us to travel the world with ease. Not only has technology made it easier for us to globe trot, but it's also helping the hospitality and travel industry create incredible experiences for consumers. Increasingly inventive ways to enhance...
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I never studied public relations in a classroom. But over the years I’ve turned myself into a PR machine building an full-service digital marketing agency that has helped clients land exposure in top tier blogs and publications around the world. How did I learn the tools...
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With competition so fierce and margins so tight, many hoteliers are struggling to increase their profits. Technology has already enabled cost cutting to the bare bone but, surprisingly, one factor that can have a profound effect on the bottom line is often overlooked – customer...
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Potential buyers arriving at a house for sale are often greeted by the aroma of freshly brewed coffee or the smell of baking. It’s an old marketing ploy, but still works surprisingly well. Why? Our sense of smell directly affects those parts of the brain involved...
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After months, perhaps years, of planning and hard work your dream of a grand opening night for your new restaurant is within sight. But you must resist the urge to simply fling open the doors and welcome the ravenous diners. This is the time to...
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