Potential buyers arriving at a house for sale are often greeted by the aroma of freshly brewed coffee or the smell of baking. It’s an old marketing ploy, but still works surprisingly well. Why? Our sense of smell directly affects those parts of the brain involved...
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Protection – But For Whom? Hoteliers are applauding the introduction on 27th September 2016 of new legislation entitled the ‘Stop Online Booking Scams Act’. As online bookings grow in popularity, so do scams and fraud. According to the American Hotel & Lodging Association (AHLA) as many...
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Hotel marketing budgets are under growing pressure, with recent studies raising concerns about where best to direct resources. The numbers vary but the lesson is clear - somewhere between 75% and 92% of consumers base their buying decisions on the opinions of people they trust....
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With the advent of social media, the line between Public Relations (PR) and marketing is becoming blurry. To the purist, marketing is focused on measurable activities that affect the bottom line such as advertising, whereas PR is concerned with the reputation of a hotel. In...
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According to various studies, roughly a quarter of the world’s population have a social media profile. A 2016 report by Statista shows that the US has the highest percentage of users, with 78% of the population having at least one social media account. And yet,...
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