With competition so fierce and margins so tight, many hoteliers are struggling to increase their profits. Technology has already enabled cost cutting to the bare bone but, surprisingly, one factor that can have a profound effect on the bottom line is often overlooked – customer...
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Potential buyers arriving at a house for sale are often greeted by the aroma of freshly brewed coffee or the smell of baking. It’s an old marketing ploy, but still works surprisingly well. Why? Our sense of smell directly affects those parts of the brain involved...
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After months, perhaps years, of planning and hard work your dream of a grand opening night for your new restaurant is within sight. But you must resist the urge to simply fling open the doors and welcome the ravenous diners. This is the time to...
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Studies shows a skillfully worded menu can increase a restaurant’s profitability by 10% or more. It can even shape the way a diner judges their food. The menu is not simply one of the first impressions a customer gets about your restaurant, it can affect...
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It's 1998 and I'm sitting with my three brothers playing Pokémon Snap. We're glued to the television taking photos of Pokémon on our Nintendo 64. Fighting over who had the next turn, we'd laugh while devising a plan to convince Dad to take us to...
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