I never studied public relations in a classroom. But over the years I’ve turned myself into a PR machine building an full-service digital marketing agency that has helped clients land exposure in top tier blogs and publications around the world. How did I learn the tools...
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With competition so fierce and margins so tight, many hoteliers are struggling to increase their profits. Technology has already enabled cost cutting to the bare bone but, surprisingly, one factor that can have a profound effect on the bottom line is often overlooked – customer...
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Studies shows a skillfully worded menu can increase a restaurant’s profitability by 10% or more. It can even shape the way a diner judges their food. The menu is not simply one of the first impressions a customer gets about your restaurant, it can affect...
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Hotel marketing budgets are under growing pressure, with recent studies raising concerns about where best to direct resources. The numbers vary but the lesson is clear - somewhere between 75% and 92% of consumers base their buying decisions on the opinions of people they trust....
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